Prices That Make Sense

BIG SAVE FURNITURE

The prices of a lot of things simply don’t make sense. Especially when you’re in a cost-of-living crisis and a cabbage is $9.

So when Big Save - New Zealand’s most fairly-priced furniture retailer - wanted to re-invigorate their brand, we decided to compare their furniture to other far less sensible things that cost the same amount. It’s a fresh way to highlight the value you get when you shop at Big Save, by pointing out the ridiculousness of what else you could spend that money on.

The rebrand came to life through a completely refreshed design system, as well as video, radio and out-of-home that allowed customers to dream of what else they could buy with their furniture money - and then showed them exactly why they should shop at Big Save instead.

Agency: Motion Sickness

Copywriter: Will Macdonald

Director: Sam Stutchbury

Designer: Hamish Steptoe

Photographer: Finn Cochran