Defy

SONY

To demonstrate the powerful vibrations of Sony's Extra Bass speaker range, we teamed up with Macy Baez, a teenage hip hop dancer who was born profoundly deaf.

We designed a bass-heavy music track especially for Macy, and released a music video where she dances simply by feeling the vibrations of the bass.

The hero video was supported by behind-the-scenes content, which included Macy's inspirational journey and an emotional meeting with internationally renowned dancer/choreographer Parris Goebel.

Copywriter: David Shirley

Director: James Solomon

Music Producer: Josh Fountain