The Makings of a Classic

KIWI ONION DIP

‘Onion soup and reduced cream go together like Suzanne Paul and thousands of luminous spheres’ is a sentence that would make zero sense to anyone who isn’t from New Zealand. So to advertise Kiwi Onion Dip, we embraced this brand of nonsense specific to New Zealand.

Using onion soup and reduced cream packs as canvases, we replaced the artwork with the ingredients of other iconic Kiwi moments. If you know, you know.

Agency: FCB

Illustrator: Vanessa Dell