Department of Lost Nights Inventory

HEALTH PROMOTION AGENCY

For the Department of Lost Nights’ Instagram, we created an inventory of memories that had been logged and destroyed from peoples’ drunken nights out. The goal was to evoke a sense of FOMO and intrigue. What happened that could have possibly led to this moment? You’ll never know, and neither will the person whose memory it was, because they drank too much.

I aimed to capture the sense of hilarity and abandon you feel on an amazing night out, in a series of elegant, puzzling images that stop you scrolling, draw you in, and leave you wanting more. The best moment of a whole night, distilled into a single, immaculately-curated arrangement.

Photographer: Garth Badger

Designer: Nick Smith