The Turbulent Times

WELLBEING ECONOMY ALLIANCE AOTEAROA

The Turbulent Times is a zine created for the Wellbeing Economy Alliance Aotearoa, to act as a blueprint for redesigning our economic system to deliver for the public good.

The cover image needed to symbolise a shift from a system focused solely on financial growth, to a Wellbeing Economy that better serves people and the planet. The New Zealand $2 coin features a Kōtuku (native white heron) in flight, so our cover image depicted the Kōtuku leaving the constraints of our current economic system and returning to nature. It’s the sun setting on our current economic system, highlighting the need for a way of living that allows our people and our natural environment to thrive.

Agency: Daylight

Executive Creative Director: Charlie Godinet

Copywriter: Bel Hawkins

Designers: Billy Baxter & Lauren Stewart

Illustrator: Ezra Whittaker