To-meat-o Sauce

HELL PIZZA

When Hell launched a Steak and Cheese Pie pizza, made from mushrooms instead of meat, we thought ‘this is so wrong… but so right’.

So we made a tomato sauce to go with it - made with blood. An optional accompaniment for meat eaters who weren’t satisfied with the level of murder in their pizza.

This meant we could give both carnivores and herbivores what they wanted, while at the same time pissing off everybody alike - and getting a whole lot of people to try this bizarre new pizza.

Agency: Special

Copywriter: David Shirley