You’re Cooked

FIRE & EMERGENCY NEW ZEALAND

1 in 4 house fires start in the kitchen, and 50% of all fatal house fires involve alcohol or drugs. So to encourage people not to use the stove or the oven while under the influence, Motion Sickness created a cookbook for the inebriated. Recipes that use microwaves, air fryers, and a lot of creativity to get you fed, while keeping you safe from a house fire.

The cookbook was paired with a live activation where drunk people could try out the recipes in a test kitchen while enjoying a Friday night out.

I helped out with the design of the test kitchen, and ideas for the cookbook imagery to capture that sloppy, post-night-out feeling.

Agency: Motion Sickness

Photographer: Ben Clement